Wattbike appoints Greg Nieuwenhuys as Chairman

March 16, 2023 2 min read

We're delighted to appointment Greg Nieuwenhuys as Chairman to help drive the next phase of growth, effective immediately.

An experienced CEO and non-executive Director, Nieuwenhuys is currently Chairman of Mammut Sports Group, a leading Swiss mountain brand, and was previously CEO of the leading UK retailers Cotswold Outdoors, Snow+Rock and Runners Need, after having led Bever, the largest outdoor retailer in the Netherlands.

Besides a career in the sports market, Nieuwenhuys is passionate about endurance achievements in his personal life. In many ways his experiences, such as summiting and skiing down Cho Oyu, the sixth-highest mountain in the world, and running UTMB, an ultra-trail running race around Mt Blanc, have strongly contributed to his professional and personal development.

On his new role, Nieuwenhuys explains: “I have always been intrigued by performance. I take pride in challenging myself physically and mentally. We spend so much time working that I only ever take on roles within companies that I’m passionate about. Wattbike is an amazing company, helping people to improve their health, fitness and wellbeing, focused on those who have clear goals.

“The quality of the Wattbike product is unique, being the first ever smart bike and used by a wide range of audiences, from Olympians, NFL athletes and the All Blacks in New Zealand, through to talent ID programmes, medical testing and the every-day gym goer. I’m looking forward to supporting the team as it takes this next step to accelerate the growth through reaching an even wider audience, also far outside of the UK, while continuing to deliver the best innovations for indoor cycling.”

Wattbike has been the first choice of professional athletes for more than 15 years, has been adopted by all major health and fitness providers and remains one of the most advanced, smart training tools on the market.With ambitious growth plans, as well as investment by consumer brands specialist investor Piper, this appointment is another step towards achieving its vision.

Rich Baker, Wattbike CEO, adds: “Greg has an impressive track record, both in the office and across his personal achievements. His ability to combine his strong interpersonal and analytical skills, his experience of the global sports market along with his energy will be a fantastic asset to our team and brand. I’m looking forward to Greg working with the talented, energetic Wattbike team and becoming a valuable member as we embark on an exciting next chapter for the company in regards to strategy, expansion and innovation.”

Says Dan Stern, a partner at Piper, who led the investment: “We’re delighted to welcome Greg as the new Chairman of Wattbike. His experience and insights into the sports market are of huge value to the brand and his own personal interest in high performance activities gives him a genuine understanding of Wattbike’s capabilities and its appeal to regular consumers and elite athletes alike. We very much look forward to working with him.”


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